They say that a picture is worth a thousand words.
Emoji are used in around half of every sentence on Instagram. Facebook now uses Emoji alongside their famous ‘like’ button for more powerful reactions to posts1. Emoji are revolutionizing the way that we communicate online, allowing for richer and more intuitive digital communication than ever before.
But are Emoji just for silly Tweets and Instagram captions, or do they have a place at work? 76% of American workers admit that they have used Emoji in digital communications to people in their professional life2. Emoji can help reduce textual ambiguity and either intensify, or tone down emotional expression3.
So what are the benefits of using Emoji at work? Can they have an effect on employee happiness, engagement and authenticity? Research says yes.
Scientists have discovered that when we look at an Emoji smiley face online, the same parts of the brain are activated as when we look at a real human face4. A study found that emoticon users experience a “positive effect on enjoyment, personal interaction, perceived information richness, and perceived usefulness”. The results suggested that emoticons are perceived as enjoyable to use and add value to digital communication5.
Emoji are also a vehicle for expressing your (digital) authentic self. Read our research about the profound implications of being authentic at work.
For these reasons, we’ve made sure that Plasticity users can use Emoji on their newsfeed. Because what better way to say “today I am grateful for…” than with the help of an Emoji (or two!) to enhance your emotional expression and promote team engagement.
Find out the three ways you can add some digital-personality to your Plasticity posts:
Keyboard shortcuts on the desktop app
You can use Emoji from Plasticity’s desktop app! Just type any of these symbols into your post and they will appear on the newsfeed. Remember to include the colons!
Keyboard shortcuts on the mobile app
Simply just tap into the the built-in Emoji keyboard on your mobile device to add some flare to your posts and comments. Download the app to your smartphone so you can log in and post on the go.
One of our personal favourites! Just copy and paste the gif that best compliments your text to the platform. Try using the Giphy website and browse their repertoire.
We want to know your favourite go-to Emoji or gif! Tweet at us @plasticity. Happy posting!